holoholo (v.) Hawaiian. To wander, unhurried.
Why car camping
We don't holoholo enough
I got tired of staring at screens all day. I wanted to get outside and explore more, but I couldn't justify a built-out rig ($$$) or a multi-week vacation ($$).
Car camping unlocks
You don't need a flight or hotel; just get in your car and go.
Where it comes from
Holoholo started on the Big Island and is built in a workshop in San Diego. The first product is the CarCot; the guides are everything learned sleeping in a car along the way.